History

Gilles Du Puy began his career in fashion in Paris while studying at university to become a journalist. However, it was while working as a cultural attaché in Africa that he really started to build on his interest. Gilles loved the local fabrics and began to work with highly talented local machinists to create distinctive shirts – these were so successful he was soon supplying them to all his journalist colleagues.

After arriving in Australia in 1981, Gilles continued to work as a designer for established labels such as Sportscraft, Pierre Charbonnier and Jag, and 1986 launched the DÉCLIC label.  Originally wholesaling, the first DÉCLIC retail store opened in Melbourne’s South Yarra and has now successfully grown to 8 stores across Melbourne, Sydney, and Brisbane.

At the time, Gilles found the local men’s fashion scene too earnest and dull for his tastes and even back then could see the opportunity to offer male style but with personality and edge.  
Gilles philosophy to set direction rather than simply follow trends, has made DÉCLIC a recognized style leader in men’s fashion. 

Gilles and his team have remained clearly focused on creating distinctive men’s shirting and accessories and this is a key part to the brand’s strength.  DÉCLIC create short run collections in unique design colours to balance the range of more traditional white and blue shirts, with a distinctive selection of ties to create a whole story.  

While Australia is the home of DÉCLIC, Gilles retains strong links with France and is a regular visitor to his home country. An important component of these frequent visits to France and Italy is to maintain close relationships with his silk and fabrics suppliers.  As he says “Australia is my home now but France will always be who I am”.