About Declic

DÉCLIC founder and designer, Gilles Du Puy, has had a strong influence on Australian fashion for men for the past 25 years.  Beginning his career in fashion in Paris, Gilles saw the opportunity to offer shirts with style and personality adding an interesting edge with exclusivity as the key.

DÉCLIC – it’s French for “Love at First Sight”, has become a favourite with men who want to stand out from the crowd.

The first DÉCLIC store was opened in Melbourne’s South Yarra in 1989 and has gone on to establish 8 stores – 4 in Melbourne, 3 in Sydney and 1 in Brisbane.
DÉCLIC has a strong design culture. It offers a new take on the classics by using beautiful colour, punchy and graphic prints, quirky details and always exceptional quality - delivering on its promise of “anything but boring”. DÉCLIC is renowned for its unique blend of finely crafted workmanship, witty inspired styling and excellent attention to detail.


Committed to the pursuit of male style with personality, Gilles’ attitude is perfect for his occupation:  “I’m always looking.  I have a passion for it.  Everything you see gives you ideas.”